Consumers need safe food, medicine and other consumer goods now more than ever. As McKinsey & Company note, the fight to defeat COVID-19 is starting to affect consumer product choices. Packaging designs and substrates that demonstrably address hygiene and consumer safety concerns, like those that minimise the possibility of the virus’s survival on the packaging surface, are being sought out by obviously-cautious shoppers. It’s called the ‘anxiety economy’ and it’s not going to go away anytime soon. While anxiety around whether the virus can live on food packaging – and for how long......
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On 10 May a World Record attempt was being made at the Zeitz MOCAA at the V&A Waterfront in Cape Town – and Masterpack Cape was invited! As part of the 2019 NumberSense User Group Conference, Grade 4, 5, and 6 students from schools participating in the Standard Bank/Shikaya NumberSense Programme attempted, in 6 hours, to build a 1.8m x 1.8m x 1.8 metre Level 3 Menger Sponge using 18 048 tabbed cardboard squares held together by 36,096 rubber bands. NumberSense was created by Aarnout Brombacher, a mathematics teacher and leader in the......
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