The Squeeze Test. Will Your Packaging Pass? Testing the feel of a packaging sample before you commit to a packaging solution is a game-changer. Why? Because that’s what the customer does before they decide to buy. Like the look of the product? Pick it up. Squeeze. Or shake. Or rub. Like the feel? Into the trolley it goes. Don’t like the feel? Back on the shelf. But what exactly is feel? Simple – it’s a deciding factor. Packaging decisions are often made in boardrooms, not in store aisles. But your customer isn’t making......

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